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An application that has evolved into a dynamic game, full of features
and innovation.

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  • Company: Play2sell

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  • Role: UI/UX Designer​​​​

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  • Product: Gamified mobile platform, with personalized training focused on sales for developers and real estate agencies.

Challenges

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Increase the growth of key actions within the platform.

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Retain 40% of monthly users.

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Increase the average number of interactions per week.

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Ensure a 50% increase in user sales conversion.

Game Storytelling

The game features animated illustrations and transitions to immerse the user experience in a new journey in search of knowledge.

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**in low resolution

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Process

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Structure: AI creation, balance definition and gameplay based on user profile.

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Design: Game redesign, development of the style guide to scale the product with white labels and creation of game animation elements.

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Marketing and Research: Customer immersion, events with real-time duels to promote the application, forms and interviews carried out with users to understand pain points, frustrations and expectations.

User journey in the game quiz

A jornada do quis foi construída com letras grandes e uma interface limpa, com poucas informações na tela, para manter o foco do usuário na experiência de jogo. Essa escolha foi baseada em pesquisas com o público-alvo, composto majoritariamente por pessoas com mais de 40 anos.

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As missões foram implementadas para melhorar o engajamento e com isso aumentar a taxa de retenção dos usuários do jogo.

Impacto após atuação

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Adoption rate growth

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Aumento de 60% na conversão de vendas dos usuários

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Crescimento da média de interações semanais

Learnings

I learned about game balancing and reward systems. If a game is not properly balanced according to its users, it will not work.

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I also learned about the different player profiles and how a game should cater to them to become a successful platform and provide a rewarding experience to users.

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